Can I do anything I want with my video?

Yes. You get a copy on DVD for perpetual use at any time, in any way.

You can give give the DVD to your webmaster for embedding the video into your main website, at any page, position or size you want, and for embedding or linking it into your emails, particularly into your signature lines.

You can load the DVD to the hard drive of your laptop for showing when Internet connection is not available: for example, meeting with a prospect at a restaurant for lunch, showing by projector at a sales meeting, or looping continuously in a kiosk at a trade show.

Can I incorporate my own photos, diagrams, clips and text?

Yes. The more good pictures and proven phrases you have, the better. To the extent you don’t have enough visuals of your own, NNN.TV will fill in with stock photos and graphics (no additional cost).

The video will be built with concepts, pictures and words that are working well for you. The objective is not to tell a new story, but to tell your successful story more succinctly to more prospects.

Why animation instead of a talking-head camera movie?

Good video is very expensive ... staging, lighting, actor,  videographer, editor. Poor quality can hurt more than help. Unless you have a large budget, animation is the most cost-effective way to produce audio-visual. About half of all advertising on television is animation. Most people don’t consciously distinguish between camera and animation. Either method, or combination of methods, is equally acceptable.

Poor camera video can be distracting, causing prospects to look at people and objects rather than focus on key selling points. With animation, the photos, text and graphics move on screen to give the effect of a movie but with better focus on content. With animation, production costs are low, and changes can be made easily.

Of course, if you have some good movie clips –even a few seconds here or there from a home video camera or phone camera – NNN.TV can incorporate them into your Internet video.

What if I need to make changes?

If you change your product, service or operation, your video can be updated for a labor charge of $85 per hour, one hour minimum, plus $25 for a new DVD if needed.

Because everything is done on desktop, changes can can usually be made to the video and website, and reflected throughout the system, in less than an hour.

Why only a minute? Can it be longer?

No matter how good the video, you will lose a lot of good prospects if it’s too long. People are busy and have short attention spans.

A first introduction to your company, product or service should not take more than a minute.

In effect, your video is your electronic elevator pitch. The concepts and time constraints they teach you about elevator pitch in sales training should be incorporated into your video.

If you must make your video longer than a minute, or if you want to customize the contact information and URLs for individual sales people, NNN.TV can make alterations for $85/hour labor charge.

How does video fit into my overall marketing program?

Marketing is usually a three-step process: (1) Inform prospects with a teaser message, driving them to your website, phone and email for more information, (2) Give them detail and answer their questions, and (3) Transact the sale.

It’s like a funnel: the more you put in Step 1, and more you get in Step 3.

NNN.TV helps with Step 1 by using search engines, websites and email to tell your story to prospects who otherwise would not know about you.

Your video creates awareness, arouses interest, builds trust and generates inquiries.

Prospects like online video better than a phone call or letter, because it’s fast, efficient, non-intrusive and can be easily passed along to associates.

Your video is marketing automation, reaching more people and cutting labor costs at the same time.

I but they want something on paper, clean and neat, to remind them to contact you later. They just click the print button to get your key points and contact information, rolling out of their desktop printer.

n the Oak Ridge example used here, it’s the difference between what happens when you click the Internet video (top of page) and when you click the second website (left column). One is printable, the other is not.

You decide when and where you want to use either the video-only version or the video-and-text version. Each has a unique URL.

Will I get better exposure in search results?

Yes, and this is the third reason why you need a second website: so you get two listings in search results.

This makes you look bigger and more successful than your competition and increases the probability that a prospect will click on one or the other, or both, of the listings.

Your objective is to be as high on the results page as possible, and to consume as much space on the page as possible. The more your name shows up in Google’s computers, the more important Google thinks you are, and therefore more worthy to be listed higher.

Will audio-visual give stronger impact?

Yes, the fourth reason why you need a second website: so you achieve maximum attention, comprehension and retention.

Studies show that, on average, people remember approximately 10% of what they read, 20% of what they hear, 25% of what they watch, and 35% of what they read, hear and watch.

On your second website, prospects can read-hear-watch, all at the same time. Because your message is clear and concise, you get maximum impact in that critical minute of time ... a desire to make contact .

That’s why your second website may be more suitable than your main site for first introductions and email blasts. Unless interest is aroused first, prospects can get confused or overwhelmed at the main site, and click out without really understanding what’s there. Voice and movement are excellent for creating interest, focusing attention and arousing desire.

Is cross-linking important?

Yes, the fifth reason why you need a second website: so you get more links for web spiders and robots to crawl.

Unless you use paid search (as Google AdWords, see next Q&A section), the primary way search engines know about you, and characterize and rate you, is by crawling links to and from your main site and other sites, and noting how often the links are clicked.

The second site gives you another web presence, served from another domain and server, with cross links between, so Google regards you more important (higher in the results list) than most of your competitors who have just one web presence and few, if any, incoming links.